IAB Display Advertising Guidelines
IAB DISPLAY ADVERTISING CREATIVE FORMAT GUIDELINES
VERSION 1.0 DRAFT FOR PUBLIC COMMENT
Public Comment Period: August 17 to September 18, 2015
The demand for HTML5 Ads is on the rise as advertisers and publishers look for seamless operations across desktop and mobile devices. IAB Display Creative guidelines have served as a critical foundation for publishers to define ad specifications and advertisers to build scalable ad experiences. The new guidelines embrace HTML5 Ad necessities such as file weights, file requests, shared libraries, progressive video and balance user experience with ad load performance. The update covers both desktop and mobile display and has added sections for HTML5 Best practices as well as Video considerations.
This is a draft for public comment, this comment period will close on September 18, 2015. Please submit feedback via Google Doc Comments or via email to Shailley Singh, IAB lead on this initiative, at shailley@iab.net prior to the deadline. You should take no reliance or action on this draft specification. Please wait for the final specification to be published.
Google Doc:
https://goo.gl/srDeLUIndirizzo:
Dallas Email contatto:
info@targnet.it
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