I nuovi Dollari Americani
When Travis Purrington, an Idaho-born designer, embarked in 2011 on a project to redesign the dollar as part of his masters degree, he paid a visit to the Swiss designer Roger Pfund, a legend in the industry and the winner of a competition in the 1970s to redesign the Swiss franc. Pfunds design was eventually passed over for another but his ideas live on in Switzerlands national brand, including in its passport, another Pfund creation. A bank note, Pfund told Purrington, is an ambassador for a country.
That idea is certainly one way to understand Purringtons ideas about how to redesign the moribund American banknote. Purringtons 2011 masters thesis at the Basel School of Design presents that proposal, and its blown up online in recent weeks. Wired marveled at the idea of having our money redesigned to celebrate science instead of presidents. Gizmodo called the design better than the real thing. Mashable argued it was what dollars should look like. Slate wrote that recent stories on the subject have stirred up feelings of design envy among readers. Designboom wrote something without punctuation. The mens mag Ferrvor (yes, with two rs) called the design the sexiest, most fashion forward monetary notes on the planet. Its all over Tumblr.
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