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75 of IKEAs images are now Computer Graphics A behind the scenes look at how they workEvery year, CGSociety goes to SIGGRAPH, one of the premier conferences on innovation for the computer graphics and VFX industries in the world. In 2012, we watched as Martin Enthed, the IT Manager for the in-house communication agency of IKEA, gave a short presentation. He told us how their visualisation team had evolved from the use of traditional photography for the IKEA catalogue to a system today, where the bulk of its imagery is CG. I remember leaving the auditorium which was packed thinking, Those natural-looking photographs in the IKEA catalogues are amazing. I cant believe theyre mostly CG. Its incredible. It was such a great presentation that we went and saw it again in 2013 when it was an official talk, and figured you guys might like to know how IKEA did it - what they had to build and innovate to get their still images to look so real. So we made a time to catch up with Martin, and asked him how and why IKEA decided to make the leap from traditional to digital.ikea computergraphicsCirro il Cloud Web ERP CRM CROSS-NETWORK - Client Relationship Management Italiano. I vantaggi di un software Erp con la semplicit e convenienza del Cloud Computing. Il software pensato e ottimizzato per il Web. Cirro, il portale delle offerte con coupon e delle promozioni dedicato esclusivamente alle aziende. Su Cirro puoi trovare offerte per la tua azienda a prezzi scontati e vantaggiosi. Cirro, il portale delle offerte con coupon e delle promozioni dedicato esclusivamente alle aziende. Su Cirro puoi trovare offerte per la tua azienda a prezzi scontati e vantaggiosi.